Purple Carrot cultivates 68% more orders with performance partnerships About Purple Carrot Purple Carrot is the plant-based meal kit company. The company delivers fresh, preportioned ingredients and simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home. Purple Carrot empowers people who want to consciously and easily integrate plant-based eating into their lives. Situation Plant-based meal-kit delivery service Purple Carrot has been growing strong since it came on the meal delivery scene in 2014, but it was beginning to see diminishing returns with its primary marketing channels. Plus, new customer acquisition costs were sky-high. The company decided that the best way to diversify and strengthen its marketing mix was to develop a partnersh

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