Lou Malnati’s Restaurant Drives 30% Revenue Gain As Predicted by BrightEdge Opportunity Forecasting
Lou Malnati’s Restaurant Drives 30% Revenue Gain As Predicted by BrightEdge Opportunity Forecasting
1 PagesTHE OPPORTUNITY Lou Malnati got his start in the 1940's working in Chicago's rst deep dish pizzeria. He took his pizza expertise to Lincolnwood, a northern suburb of Chicago, where he and his wife Jean opened the rst Lou Malnati's Pizzeria on March 17, 1971. Lou Malnati’s has 50 physical locations and a booming national ecommerce business shipping the country’s leading deep dish pizza from TastesofChicago.com. During the evaluation cycle with BrightEdge, Kerri Phillips, digital marketing manager, focused strongly on the Opportunity Forecasting prediction and the Share of Voice analysis in the ercely competitive Chicago deep-dish market. THE RESULTS LouMalnatis.com and TastesofChicago.com have both seen a 30% revenue increase in both the restau- rants and the ecommerce busine
