TIBCO Success Story: LOTTE Members How does one of the largest enterprises in Korea keep customers loyal and happy? With compelling, customer-centric marketing. As the marketing hub for LOTTE Group, Korea’s fifth-largest conglomerate, LOTTE Members handles the customer loyalty and analytics strategies for more than a dozen of the group’s affiliates encompassing food and beverage, shopping, finance, construction, amusement parks, hotels, trade, energy, and sports businesses. Headquartered in Seoul, LOTTE Members is a big data-driven consulting firm with 40 million users. Its loyalty program, L.POINT, is Korea’s largest loyalty marketing platform. Members can take advantage of sales and specials as well as use L.pay, an easy-to-use payment service used at more than 500,000 merch

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