Company The world leader in beauty, L’Oréal is present in 130 countries on five continents. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. L’Oréal has always made major investments in research and puts cosmetic innovation at the very center of its model for growth. With over 130 molecules developed over the past 40 years, the group is exceptional in its ability to patent major active ingredients well in advance of competitors. Challenge The aim of L’Oreal was to strengthen its presence in major points of sale, including pharmacies, supermarkets, beauty salons and cosmetic stores. Competition in this particular industry is harsh, as every company claims its own share in the market. For L’Oreal,

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