MEVGAL INVESTS IN ENTERSOFT, AUTOMATES THE PROCEDURES OF COLLECTING SALES DATA AND ENHANCES STRATEGIC DECISION MAKING Sector Dairy Industry Prole MEVGAL, the largest dairy producer in Northern Greece, collects daily from 700 farms the biggest quantity of fresh milk, which is processed for the production of 170 original products Users 30 Challenge The optimization of the data collection process from the point of sales through the merchandisers according to the typology of each store, control of promotional activities, competition recording etc. as well as the replacement of excel le use Solution Mobile CRM/SFA Advantages • Complete daily overview of the products placement on shelf • Reduction of management costs • Productivity increase of the sales inspectors • Improvement in t

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