London’s historic Borough of Greenwich engaged Allegravita on two occasions to improve its publicity among tourists in China.
London’s historic Borough of Greenwich engaged Allegravita on two occasions to improve its publicity among tourists in China.
2 PagesCASE STUDY: ALLEGRAVITA LLC | 32 W 39 ST 4TH FLOOR | NEW YORK, NY 10018, USA | +1 347 850 7101 ????????????? | ?????????55?3?01-A509 | BEIJING, HAIDIAN, 100080, CHINA | +86 10 6253 0450 Greenwich wanted to promote its position as a leading European hub to industry sectors of inward investment, tourism, higher education, creative industries, sports management, Olympic sponsorship, general education, culture and general bilateral opportunities, beginning with an exclusive event in Beijing. GREENWICH BOROUGH GOVERNMENT OUR PLAN: After considering various event concepts which would cut through the Olympic Games-time clamor, Allegravita determined that a traditional English tea party had an excellent chance of attracting key Chinese influencers during the Olympics. The venue was to be
