DENT O CARE CUSTOMER CASE STUDYCustomer Case Study DENT O CARE www.dentocare.co.uk INDUSTRY London-based Dent-O-Care Ltd is a distributor, wholesaler and e-tailer of oral hygiene products, selling business-to-business and business-to-consumer. THE CHALLENGES • UK-based company needed CRM capabilities to proactively log orders, company information and contact records. • Previous Sage Line 50 software had reached its limit: Dent-O-Care was processing the maximum number of transactions feasible within t hat application. • Lack of comprehensive integration. The regular switching between the internal database and Sage Line 50 to process orders was becoming tedious, and the reporting system within Sage was not user friendly. • Anything unusual or non-standard was painful to generate. CUSTOM

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