PURE-PLA Y E- T AILER BOOSTS CUSTOMER ENGAGEMENT WITH AI CUSTOMER SUCCESS STORY CUSTOMER SUCCESS STORY By the early 2000s, a new breed of retailer had finally matured and disrupted the big box establishment that had ruled for so long. Pure-play e-tailers had only an online presence and generally focused on a single industry or product. One such pure player that’s still around today is a major outdoor sporting goods e-tailer based in Texas, and like most pure players, they can serve a huge audience regardless of where those customers are located. However, there is a downside to a web-only operation. Without a physical store, it’s harder to increase brand visibility and continually attract new customers. Even though the company has been around for a quarter-century and has estab

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