1 LOCATION SPECIFIC CAMPAIGN INCREASES CONVERSIONS 35% IN ONE MONTH. | hanapinmarketing.com | ppchero.com | ppchero.com/hero-conf BRAND GROWTH | CASE STUDY2 LOCATION SPECIFIC CAMPAIGN INCREASES CONVERSIONS 35% IN ONE MONTH A global travel and tourism operator offering a myriad of services including authentic travel planning for multiple iconic and fascinating international destinations. THE COMPANY: The client needed to increase brand awareness across multiple regions and push more user sign-ups from top of funnel prospects that were unaware of their brand name. THE CHALLENGE: Create campaigns with keywords centered around specific location offerings to increase user appeal through locally recognized attractions. Include more granular keywords and specific ad co

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