1 | Insights Report - 2016 Q4 The Initiative Create urgency in a historically down month to encourage prospective students to begin the application process. The Strategy • Used Google’s countdown ad functionality • T est ad customizer ads alongside a static ad The Results Education Affiliates & Ad Customizers Education Dates of campaign: 12/20/16 – 12/28/16 Client Description: Provides educational programs that deliver real-life career skills in occupations that lead to employment upon graduation Occupations include: Nursing, Healthcare, Business (Management, Marketing, Accounting, HR, BA), Commercial Driving 108% CTR for Countdown Ads rose 108% 425% Conversions increased 425% 33% Cost per conversion dropped 33%2 | Insights Report - 2016 Q4 How Can You Use This Now? With

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