1 LEVERAGING SEASONALITY LEADS TO 650% NON-BRANDED PROFIT GROWTH. | hanapinmarketing.com | ppchero.com | ppchero.com/hero-conf LIMITED BUDGET | CASE STUDY2 LEVERAGING SEASONALITY LEADS TO 650% NON-BRANDED PROFIT GROWTH America’s top online retailer for car restoration parts with a massive inventory of parts for classic cars dating back to 1947. THE COMPANY: The client needed to optimize online advertising for multiple product categories to peak performance periods throughout the year. They had the need to grow profits, but retained limited budgets. THE CHALLENGE: Optimize Adwords and Bing ads toward to most profitable quarters of the year using a seasonal Paid Search budget. Set an average monthly budget, spend X amount more during high profitability periods in Q2 and

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