Case Study: Linkbuilding Result: Traffic doubles in 6 months. Investment: Project I: $6,500 Project II: $43,000 Client Aggressively growing firm – recent expansion into three major US cities. Summary: Project I The firm had a case that resonated with a small, but vociferously supportive population (we call these Raving Fans). Mockingbird developed creative and engaging content regarding the case (we call this Anchor Content) designed to generate links – built a list of Raving Fans – and pushed the content to them through Twitter and Facebook. The campaign generated 40 links across 13 highly relevant domains resulting in an immediate and persistent 29% increase insearch traffic. Project II Based on the success of the first campaign, we conceptualized a much more aggressive, creative and f

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