Mockingbird Case Study: Content Marketing Result: 17% Increase in SEO Traffic Investment: $8,500 Client: Large midwest firm, with a wide array of practice areas. Summary A law firm in the midwest filed a class action lawsuit, representing servers of a large, nationwide restaurant chain regarding discrepancies in the way tips are handled. The firm launched a simple page outlining the issues of the case and who it impacted on their primary website. Utilizing the advanced targeting capabilities of social media advertising (specifically Facebook) – class members were identified and received highly specific advertising – resulting in thousands of sign-ups. You can see that traffic reflected in the first graph below. A public relations campaign combined with social media outreach generated wides

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