LINCOLN ELECTRIC’S MYTH VS. TRUTH LAUNCH: TYING IT ALL TOGETHER External // Internal // 500+ Leads 300+ Marketing-Qualified Leads (MQLs) 20+ Sales Accepted Leads (SALs) 10+ Sales Qualified Leads (quotes) 4-MONTH CAMPAIGN RESULTS: As manufacturers and digital marketing progress, the key to generating meaningful, measurable and sustainable results is in creating a “digital marketing symphony”. All the pieces must come together and work to

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