truth ® Topic: Smoking Prevention Organisation: American Legacy Foundation Location: USA Dates: 1999-ongoing Website: www.thetruth.com Contact: Patricia McLaughlin Email: pmclaughlin@legacyforhealth.org Telephone: 1-202-454-5560 Overview Launched in February 2000 by the American Legacy Foundation, truth ® is the largest national youth smoking prevention campaign in the US and the only national prevention campaign not directed by the tobacco industry. The objective of truth® is to change social norms and reduce youth smoking. All efforts are focused directly on teenagers aged 12 to 17. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social con

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