Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards.
Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards.
2 PagesCASE STUDY Case Study: Cedar FairLike many companies, Cedar Fair Entertainment Company had traditionally done surveys the old- fashioned way – with paper, pencil and clipboards. Mike Iott, Cedar Fair’s Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair’s regional amusement parks. This year Mike successfully transitioned Cedar Fair’s in-park survey program from paper to iPad data collection with the help of Survey Analytics’ tablet survey app, SurveyPocket. “I’d been looking to do something like this for a while. We had a whole new executive team come on board and it was an opportunity to do everything the way we had always wanted to do it.” Cedar Fair’s interviewers do a short survey in the park asking a few demographic questions, collecting the
