Case Study© 2011 Survey Analytics | 800 326-5570 Personified, a division of CareerBuilder, is the leading business intelligence consulting firm focused on talent. They specialize in job seeker and employee research, human capital con- sulting and talent sourcing and screening. As part of their services, they aim to provide their clients with business intelligence, on a brand level as well as industry-wide. In order to help their clients gain more insight, CareerBuilder launched the Applicant Experi- ence Surveys with the goals of helping brands understand: • Talent demographics • Employment brand interaction • The efficiency of their recruitment processes • The efficacy of their advertising • The impact of their recruitment team Survey Analytics partnered closely with the CareerBuilde

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