Case Study

Lightbox enhances the viewer experience by becoming data-led.

Lightbox enhances the viewer experience by becoming data-led.

Pages 4 Pages

Lightbox enhances the viewer experience by becoming data-led.Lightbox is a New Zealand streaming TV service committed to delivering the best viewing experience possible to the local market. Lightbox offers subscribers unlimited access to brand new, globally trending shows, cult classics, New Zealand favourites, and a huge range of kids shows. The Video on Demand landscape is fast paced and highly competitive. For Lightbox to compete against global content providers it is essential that data is at the core of all their strategic business decisions, to ensure they continue to offer exciting and relevant content. Lightbox is a New Zealand-based company with big competition, so ensuring strategic content purchase decisions and remaining customer centric is crucial to their succe

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