CLIENT PROJECT CHALLENGE SOLUTION RESULTS LIFETIME BENEFIT SOLUTIONS Lifetime Benefit Solutions , Syracuse, NY A full-service third party administrator and employee benefits company facilitating the insurance, self-funding and consulting needs of thousands of employers throughout the United States. Two benefits companies merge. The combined entity, called Lifetime Benefit Solutions, desired creativity and a fresh approach to create distinction in a competitive and crowded market sector. The company’s plan is to launch into new markets without name recognition and facing fierce competition. To build a new brand, one with national aspirations and capable of boldly entering new markets, we took the folks at Lifetime Benefit Solutions though our Working Brand Platform process, a key co

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