The Importance of Cultural Alignment If you live in a rural area, you know how important it is to have a retailer nearby who helps you live and enjoy the lifestyle you’ve chosen. And when you go to that store to look for gardening tools, outdoor equipment, pet supplies or similar products, you’re sure to meet folks who have the same interests as you, including the staff. Retailers who have aligned their culture with that of their clientele are always more successful than those who don’t. It shows they’re really listening to them. Company Snapshot Large operator of rural lifestyle stores 1,700 retail stores in 49 states Annual revenues over $7 billion Over 27,000 team members; more than 14k benefits-eligible employees Lifestyle Retailer Changes Benefits to Meet Employee L

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