Case Study

Liberty Automotive Group Case Study

Liberty Automotive Group Case Study

RESULTS: DIGITAL AIR STRIKE’S AMAZON OTT ADS HELP LIBERTY AUTOMOTIVE GROUP SHOWCASE INVENTORY IN REAL-TIME TO CAR BUYERS STREAMING LIVE SPORTS & TOP SHOWS Goal: Liberty Automotive Group in Peoria, Arizona wanted to reach highly targeted customers, ensure ads are fully watched and receive more conversion data through OTT (Over-The-Top) ads on streaming services. Liberty has a Buick and a GMC dealership. Sales: 1.888.713.8958 | sales@digitalairstrike.com | DigitalAirStrike.com Liberty Automotive Group Case Study Solution: P OTT digital ads allow Liberty Auto to see more conversion data since the ads are highly targeted using Amazon’s first- party data, including shopping and purchasing behavior. These detailed metrics per zip code don’t exist through cable TV, so OTT is a mo

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