LG's Campaign Goals: Campaign Overview: Campaign Results: Targeting Relevant Audiences
LG's Campaign Goals: Campaign Overview: Campaign Results: Targeting Relevant Audiences
1 PagesCase Study LG's Campaign Goals: Campaign Overview: Campaign Results: Promote awareness and boost sales of its innovative LG OLED AI ThinQ TV. InMobi created mobile ads describing the AI-powered device targeted to those who matched LG’s target audience for the campaign. LG and their ad agency reached desired audiences via InMobi's ad network, targeting via city and mobile device type. The campaign’s creative included augmented reality, enabling people to test the product out and its key features directly from their phone. Reach affluent individuals with a high propensity for adopting innovative new technology. Provide a way for its target audience to try out the device’s features without having to go to a store. 1 2 3 impressions delivered dwell time on the ad unit high
