Case Study

LG U+ works with partners to launch a kid-safe phone in South Korea

LG U+ works with partners to launch a kid-safe phone in South Korea

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LG U + works with partners to launch a kid-safe phone in South Korea Phones customized with Knox Configure open up new market segment. Solution Samsung Knox Configure made it possible for LG U + to offer a fully customized and secure phone to its large customer base. The phones offered unique kid-focused content and apps to help parents monitor usage and featured the country's super-trendy Kakao Kids characters. The telecom's system integrator partner, KIWI PLUS, managed all customization. Benefits The first order of the Kakao phone nearly sold out within three months of its launch in 2018, leading to a second version that has experienced similar success. As a result, LG U + is the new market leader among kids' smartphones and has added subscribers. LG U + h

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