Finnish esports organization builds brand and connects with fans ENCE builds on its partnership with Samsung and designs a customized phone for gamers. Solution ENCE decided to put its name on something new—a carefully considered smartphone experience based on its knowledge of gamer behavior and preferences. ENCE and partners—Samsung and mobile operator Telia—brought the ENCE phone to life using the customization capabilities of Samsung Knox Configure. Benefits By aligning its needs with that of partners to build brand awareness, ENCE was able to forge additional connections with the gaming community. The customized phone benefited ENCE, mobile operator Telia, and Samsung, by associating the brands with a fun new device specifically for gamers. Challenge Esports co

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