Kia Jordan finds creative, fun way to sell more cars with Samsung partnership Kia sweetens promotion by giving away a specially branded device with each car Solution Kia teamed up with Samsung to sweeten the promotion by including a free mobile device. Kia selected different devices that matched the needs of the customer profile for each Kia model. Kia promoted the device giveaways to build interest and get customers shopping. Using the Samsung Knox Configure solution, Kia was able to customize each device to showcase the logo and branding of the Kia model purchased. Benefits The free device with purchase promotion enabled Kia to achieve overall new car sales growth of 46% compared to the same period the previous year. Marketing is also benefiting, reporting a 2

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