Case Study
Leyard LED Video Walls Increase Retail Sales at Airport Duty-Free Stores in Brazil
Installation Profile Dufry Duty-Free Product Leyard LED Video Wall Location Brazil, Multiple Locations Industry Retail Application Digital Signage Dufry AG is a Swiss-based travel retailer that operates nearly 2,200 duty-free and duty-paid shops in airports, cruise lines, seaports, railway stations and central tourist areas in 60 countries worldwide. In 2010, former Dufry COO José Carlos Rosa was driving through Rio de Janeiro, Brazil when the brightness and dynamic movement of an LED display on the exterior of a gas station caught his attention. From this, an idea was born: an LED display could provide the same visual impact on the façade of Dufry’s duty-free stores. Leyard LED Video Walls Increase Retail Sales at Airport Duty-Free Stores in Brazil Launching the ‘living façade’ p