130 Baltic Avenue, Baltimore, Maryland 21225 TEL (410) 354-3600 FAX (410) 354-9504 www.novakbirch.com CHALLENGE World Duty Free newsstands varied greatly in appearance—both from airport to airport and within each airport. The stores lacked consistent signage, layouts, and fixtures. World Duty Free sought a new suite of signage, to be applied across all U.S. newsstands. The new design needed to: § Attract the attention of travelers. § Of

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