Case Study
Brazilian Gas Station Operator Boosts Sales By Adopting Leyard LED Display Technology
Installation Profile Ipiranga Gas Stations Product Leyard LED Video Wall Location Brazil, Multiple Locations Industry Retail Application Digital Signage Ipiranga is the largest private player in the Brazilian fuel distribution market, with approximately 7,200 service stations nationwide. Up until 2015, Ipiranga used printed materials on the exterior façades of its gas stations for promotions and keeping customers informed on company news. But efforts associated with the need to continually update these materials — including producing, distributing and installing printed banners — was a cumbersome, inefficient and expensive process that had become increasingly impractical. Brazilian Gas Station Operator Boosts Sales By Adopting Leyard LED Display Technology Seeking a more effi