Lexus | Case Study Near-Field Communications RFID label technology enhances consumer engagement, consumer confidence, and brand loyalty Put the power of our innovation to work for you. For a free consultation 877-977-5177 marketing@wspackaging.com wspackaging.com call e-mail or visit CHALLENGE: Lexus wanted to create a personal consumer experience to promote its 2013 and newer Lexus vehicles equipped with a 12.3-inch high-resolution multimedi

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