Leveraging digitalization to regain the confidence of both clients and intermediaries, in a context of tough competition Challenge The insurance company had a very strong position leveraging traditional distribution models based on intermediaries. However, the emergence of new digital competitors was bringing about a more intense competitive environment. The company had to react by increasing its positioning as a digital insurance provider to simplify the lives of both end- customers and intermediaries, as well as improving its operational efficiency based on digitalization. Approach First of all, Arthur D. Little analyzed relevant companies and their approaches to digitalization, based on their historical distribution channels. We also positioned the company’s digital status according

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