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Leveraging Data to Optimize Market Spending

Leveraging Data to Optimize Market Spending

Modern Marketing Concepts inc
Pages 2 Pages

Overview An actively promoted pharmaceutical brand wanted to optimize their direct marketing spending and increase the effectiveness of their marketing messages. The client recognized the value of MMC preference data and believed they could utilize our flexible multichannel platform to execute a more impactful and efficient campaign. Challenge Our client’s goal was to leverage MMC’s proprietary preference data and

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Pharmaceutical & Life Science Industries

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