Integrated Multichannel, Multi-Touch Marketing Campaign to Reach Underutilized Accounts and Launch New Testing Platform
Integrated Multichannel, Multi-Touch Marketing Campaign to Reach Underutilized Accounts and Launch New Testing Platform
2 PagesIntegrated Multichannel, Multi-Touch Marketing Campaign to Reach Underutilized Accounts and Launch New Testing Platform Challenge A $113M manufacturer of single--use diagnostic and molecular testing kits at point--of--care (POC) medical facilities was ready to launch a new testing platform that would support multiple disease st
