The Challenge: Although AMVETS is one of the nation’s premier veterans service organizations, it is essentially a community-based group with activities and programs supported by approximately 200,000 members through 1,300 posts. AMVETS also counts on the active involvement of its Auxiliary, Sons of AMVETS, Junior AMVETS and other subordinate units to deliver local programs and services. At the request of AMVETS state departments, the National Commander annually visits hundreds of posts. Known as Commander’s Tours, these visits provide excellent opportunities to solidify connections between posts and the national organization while heightening the profile of both entities. Devillier Communications, Inc. (DCI) was asked to maximize the public relations component of the Commander’s Tours.

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