The Challenge: In Search of Ancient Ireland, which explored and dispelled centuries-long myths about Ireland and its people, was scheduled for broadcast on PBS in June 2002. Thirteen/WNET New York, the series’ presenter, asked Devillier Communications, Inc. (DCI) to undertake a national media relations campaign that would bring the three-part series to the attention of the largest possible audience. Strategy: DCI recommended a campaign that reached beyond the television reviewers, television supplements and entertainment wires and syndicates to include writers who had a special interest in Ireland as well as travel writers. DCI suggested leveraging the scores of stunning photographic images taken by Leo Eaton while producing the series on location in Ireland. DCI also provided guidance on

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