Technology makes it possible... People make it happen. CASE STUDY Big Bus Tours ABOUT THE CLIENT London-based Big Bus Tours is the world’s largest operator of open-top sightseeing tours, providing sightseeing tours in 19 cities located in three continents. The company was formed in 2011 by the merger of two established sightseeing tour businesses: the Big Bus Company Ltd (based in London) and Les Cars Rouges (based in Paris). Big Bus provides a flexible approach to city discovery. Each tour provides a hop-on, hop- off facility at a variety of locations, while the company creates opportunities for incremental sales by providing additional, optional experiences while each tour is underway. INDUSTRY Travel and tourism BUSINESS CHALLENGE • Need to simplify and speed up monthly c

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