CASE STUDY Leverage Display and Video Advertising to Steal Market Share MORE LIKELY TO BUY A VEHICLE YOY INCREASE IN DEALER REFERRALS 36 Overview Major Southern California dealer group comprised of sixty-eight dealerships across multiple DMAs was looking to run a ditial marketing campaign to increase awareness, drive traffic and outperform competitors. Timing + Q2 2016 (April - June) Objectives + Grow top-of-mind brand awareness + Conquest the competition + Retarget audiences + Increase website visits and shopping actions + Reach mobile shoppers at competiting dealerships + Match display and video impressions to vehicle sales Solution A strategic programmatic media campaign consisting of display, video, retargeting and mobile ads was designed and executed across five South

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