Case Study

Lenovo partnerships go from zero to hero in Thailand

Lenovo partnerships go from zero to hero in Thailand

Pages 4 Pages

Situation Lenovo works with Impact in many countries across the world to acquire new customers and grow revenue. The partnership channel was thus a key part of their strategy when they launched in Thailand in April of 2020, and they hoped to replicate their global success. Their main goal was to create a local affiliate program that would drive traffic and ecommerce sales, especially for the LenovoPRO offering. Hit the ground running in a new market Lenovo partnerships go from zero to hero in Thailand About Lenovo Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. Now #286 on the Fortune 500 list, Lenovo is the world's largest PC vendor and fourth-largest smartphone company. As a global company, market expans

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