CASE STUDY BACKGROUND Legal Information for Families Today (LIFT) empowers families to advocate for themselves in the complex NYC and NY State Family Courts system, and addresses the emotional ramifications of Court involvement. CHALLENGE Like many nonprofit groups, LIFT receives most of its donations at the end of the year during its annual year-end fundraising drive. We needed to once again draw donors' attentions to the problems existing in the NYS Family Court system and encourage them to give. But this time we wanted to explore an alternative to the typical text-only let- ter they'd employed in the past with merely ho-hum results. Legal Information for Families Today Project: Multi-channel fundraising campaign ? direct mail fundraising appeal CASE STUDY SOLUTION We decided

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