CASE STUDY Even small nonprofits can define their authentic brand and use it successfully to build a fiercely loyal audience of supporters, be represented across several channels, and engage diverse audiences Background Pacific Crest is an elite music group, a performance drum corps for high school and college aged students. Challenge When the group was founded in 1993 the name of the corporation was Pacific Crest Youth Arts Organization. But as time went on, they began to notice that they spent nearly all their time working on the drum corps, and that most people thought of them not as a youth arts organiza- tion but as drum and bugle corps. That's when Pacific Crest decided to hire Stone Soup to help guide them through a brand discovery. Firt, we posed several key questions: 1.

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