CASE STUDY As a company evolves, the perception of what the brand once was may not be in step with what the company is today. We gave CSI a new brand focus so they were properly positioned to jump-start the next phase of their growth. Background When the company was founded nearly twenty years ago, CSI was a pioneer in developing its proprietary Concept System® mapping software. Over the past two decades, Concept Systems, Inc. has matured to offer so much more- methodologies that help organizations build consensus by helping its clients’ stakeholders achieve buy-in with concrete and useable results. Challenges Revenue was not as strong in 2013 as it was in 2012. It is imperative that sales of CSI's consulting services and software products increase. Further, many marketing c

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