Legal & General America Taps Progress Sitefinity to Make Buying Insurance Easier and Sees a 27% Increase in Sales Conversion Rate
Legal & General America Taps Progress Sitefinity to Make Buying Insurance Easier and Sees a 27% Increase in Sales Conversion Rate
2 PagesLegal & General America T aps Progress Sitefinity to Make Buying Insurance Easier and Sees a 27% Increase in Sales Conversion Rate CASE STUDY CASE STUDY © 2021 Progress. All Rights Reserved. INDUSTRY Insurance PRODUCT Progress Sitefinity SUMMARY Legal & General America, a leading life insurance provider who has been in business for over 70 years started embarking on a digital transformation journey to revamp their customer experience to be more modern. By working together with Progress Sitefinity partner Americaneagle.com, Legal & General America completely revamped and rebranded its website to reflect their ongoing journey. “In our old site, it was difficult to measure the effectiveness of our experience as our digital ecosystem was like a bowl of spaghetti,” said Morri
