Legal & General America Applies Progress Sitefinity’s Personalization Capabilities to Utilize Customer Segments and Personas

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Legal & General America (LGA) is one of the most noteworthy companies in the life insurance industry. Recently, the insurance provider launched a brand-new website with the help from Progress Sitefinity partner Americaeagle.com. After its debut, LGA began to focus its marketing efforts on two specific audiences: direct to consumer (D2C) and business to business (B2B). The former are primarily singular consumers looking to purchase life insurance plans; the latter are advisors and partnerships.

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Legal & General America Applies Progress Sitefinity’s Personalization Capabilities to Utilize Customer Segments and Personas

Legal & General America Applies Progress Sitefinity’s Personalization Capabilities to Utilize Customer Segments and Personas

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