Learn How One Company Saw a 55% Increase in PPC Leads with Less Spend in One Year
Learn How One Company Saw a 55% Increase in PPC Leads with Less Spend in One Year
3 PagesCASE STUDY PORTABLE STORAGE COMPANY PPC LOWER COST MORE LEADS AT A Learn How One Company Saw a 55% Increase in PPC Leads with Less Spend in One Year THE PROBLEM Our client offers portable storage units in Northern Virginia —a large, competitive market. The company had used other pay-per-click (PPC) vendors in the past but was extremely unsatisfied with the cost-per-lead (CPL) and cost-per- booked-lead that these previous vendors produced. THE SOLUTION Blue Corona began optimizing the company’s paid search campaign in April 2015, the goal being to eliminate irrelevant clicks, improve the campaign’s conversion rate, and drive down the average cost-per-lead to eliminate wasted ad spend. In order to optimize the paid ad campaign, our PPC specialists: • Conducted competitor a
