CASE STUDY HVAC PAY-PER-CLICK CASE STUDY HVAC PAY-PER-CLICK THIS HV AC PA Y -PER-CLICK CAMPAIGN NO “OFF SEASON” FOR Learn how one HVAC Company Increased Leads While Reducing CPLCASE STUDY HVAC PAY-PER-CLICK BLUECORONA.COM | 877.806.5222 HVAC Company Uses PPC to Increase Leads at a Lower Cost-Per-Lead 2 THE PROBLEM Our client, an HVAC company in central New Jersey, wanted more leads within their service area. In January 2012, they signed up for ongoing SEO with Blue Corona, and a couple months later, they started a pay-per-click campaign. Their SEO work was already yielding great results, but they wanted more leads and wanted to spend less for each lead—so the Blue Corona team got to work. THE SOLUTION Blue Corona continued optimizing our client’s paid search cam- paign, keepin

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