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Learn about Eaton’s strategy for boosting applicant quality

Learn about Eaton’s strategy for boosting applicant quality

Eaton
Pages 1 Pages

Eaton rebranded its 100-year-old manufacturing image to attract tech talent by launching a multimedia employer branding campaign on LinkedIn. The “Energize Your Career” initiative featured employee testimonials and targeted content, boosting applicant quality and engagement. Results included a 41.2% influenced hire rate, 3.1x higher InMail acceptance, and 6x greater hire likelihood from engaged candidates.

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