Case Study
Leading Thai Insurer: Implementing Data Analytics
How Accenture helped Working with the insurer, Accenture teams assisted in developing a data analytics engine including a customer data mart, a campaign data mart, segmentation modeling, propensity modeling and next- best offer analysis capabilities. Supported by a high-quality, unified database, these capabilities will enable the insurer to improve agent productivity, expand market share and retain the existing customer base to foster l