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1:1 health campaign takes national spotlight … and generates new business

1:1 health campaign takes national spotlight … and generates new business

Xerox
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1:1 health campaign takes national spotlight … and generates new business. Lateral Group Change4Life Campaign Best-of-the-Best Contest Overall Solution Winner Best-of-the-Best Contest Winner—Digital and Offset Xerox Premier Partners Global Network Case StudyThe challenge In August 2008, the government announced Change4Life, England’s first and the world’s most ambitious social marketing campaign aimed at reducing rising levels of childhood

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