Client Our client is a privately held Indian conglomerate health care provider founded in 1987. The company is headquartered in Dubai, United Arab Emirates. They currently operate hospitals, diagnostic centres, medical centres and pharmacies in the Middle East, India and the Philippines. Their network encompasses more than 19,000 employees and 2000+ doctors with JCI accredited clinics and diagnostic centres. They are constantly seeking opportunities to set new yardsticks with advanced developments. Challenge Our client faced with the problem of adequately motivating their doctors, whose services were key to their value offering. They were rewarding them with either products or brand vouchers and these came with their own challenges: “The doctor was extremely happy about the dinner ar

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