Case Study Leading Custom Research & Analytics Firm Sees 35% Gain in First-Call Conversions to Sales Pipeline www.execvision.io The Challenge Hanover Research was coaching their reps, but call reviews were time-consuming, coaching sessions were rushed, and there was no mechanism for timely and consistent feedback. Chief Growth Officer Sid Phillips understood how critical coaching was to the success of his sales team. The sales directors needed to create value on the first call with senior-level prospects, and coaching sessions were aimed at preparing them for those conversations. What their coaching program lacked was an easy way to review conversations from start to finish and identify coachable moments. They were relying on metrics from the CRM and meeting software to info

Join for free to read