Case Study
Leading British VAR Succeeds with Managed Service Offering
Altinet, based in Leeds, England, is a value-added reseller (VAR) and managed service provider (MSP) offering customized IT security and storage solutions to a growing list of customers. Founded in 2013, the business originally focused on reselling Barracuda web security, email security, and backup products. By mid-2015, founding partners Daniel Bailey and Henry Doyle were having particular success in the education market. As they got to know that market better, they realized that education customers were challenged by traditional pricing models that required significant capital expenses for three- or five-year software licenses. In addition, as the scope and severity of IT threats increased, these customers’ IT teams simply lacked the expertise to set up and maintain comprehensiv